Building Brands with Heart
The business of life happens through experiences and our emotions. Despite this, many companies make multi-million-dollar marketing decisions based on market research alone. At BrandElixir, we know people will only care about brands they can trust and connect with emotionally. Research is still a critical first step, but we dig deep to develop empathy for the target audience and truly understand their wants, needs and desires. We work hard to fill in the “gaps” between perception and reality, uncover brand truths and identify opportunities. We create branding campaigns that are authentic and inspire the part of us that seeks meaningful connections. We build brands with heart.
Guy Parker, Principal
Creative Director, Brand Strategist
Jennifer Nguyen, Principal
Chief Media Strategist
Guy brings over 25 years of advertising, design, online and mobile design, brand development, strategy and start-up experience to BrandElixir. Guy’s diverse background as a brand development consultant, designer and creative director gives him a unique perspective on relevant messaging and design esthetics and their role in creating successful brand communications for clients that deliver tangible results.
He believes in giving clients honest responses to their branding challenges, identifying the authenticity of their brand and establishing open communication channels that foster long-term relationships with customers. His goal is to help clients define their brand personality and help them develop the strategies and marketing tools that allow them to deliver on their brand promise and achieve their goals.
Always an entrepreneur at heart, Jennifer has been helping clients build their brands with her transparent, straightforward approach for over 15 years. Her diverse expertise includes developing grassroots campaigns, small business development, branding, consulting, content writing, public relations and event planning, promotion and management, all skills that are made possible by her knack for understanding people and their behavior.
Jennifer is a strong player in business development and has helped plan, promote and manage hundreds of events between Houston and Las Vegas. Jennifer puts her heart and soul into every client project, thinking about their company as if it is her own and providing cost-efficient strategies that deliver deliberate and measurable results.
